We’re in the month long bonanza where we get lost in the emotions and history being made, and football does win many converts around this time. However, I’ve looked at it from the other economic aspect of how Sports is such a powerful tourism tool.
Propaganda or not, there were huge fears about Russia ably hosting all the visitors, and safety of everyone. Two or three weeks on, and everyone is purring about the passion and unity in the host nation. At least some thousands of the visitors, impressed by what they saw, will want to go back on holiday on top of encouraging others visit Russia too. That’s good business, tourism boosted,all thanks to Sport.
The Luzhniki Stadium.
Then to the participating countries :
Debutants Iceland shocked the world in holding Argentina to a one all draw in their opener, but away from the beauty of such a big result, Iceland was trending allover social media. I do believe many people had hardly cared about where it is or what they have gotten to offer, but more interest definitely has been generated in the country, and some travellers or so should think of giving it a try. All thanks to sport.
The Iceland side that did their country proud and definitely marketed them.
Panama had probably never been heard of by a large population of the world, unless maybe cameos in Pablo Escobar’s travails or some other movies. I’m speaking for many of the people in my society,at least. They might have lost comprehensively against Belgium and England, who are far superior opposition anyway,but there was sudden interest in the country, and it did trend on twitter. This is free publicity for the country because more curious and adventure savvy people would suddenly pick interest in the country, or the fans surely did create a few thousand friends in Russia, who will be invited over to Panama some day. Sports boosting tourism.
The Panama soccer team.(above)
There countries like Sweden, Croatia and Denmark I do most only hear about at a soccer tournament, and on finding more about them realize that they are more than just the football but nature havens.
The likes of Ivan Rakitic and Luka Modric are big ambassadors for Croatia, thanks to their sporting success.
Peru might have the Andes and are such a beautiful place, but it was thanks to Claudio Pizzaro that I got to know about them ,and I guess the Likes of Guerrero and Correla(in photo) , should have aroused some more interest in Peru thanks to their first world cup appearance since 1982.
Well, many of our countries,Uganda in my case look down on Sports investment in favour of other sectors but in the long run, we get to benefit even indirectly.
Rwanda spent a reported 30 million dollars in sealing the shirt deal with Arsenal, but irrespective of all criticism could earn over a billion dollars in visitors, thanks to the mileage Arsenal has, and the Premier league as a whole.
The visit Rwanda deal will see the words appear on the left sleeves of the Gunners kit for three seasons.